Pinterest - 2023 Brand Campaign

In 2023, I had the opportunity to help bring a new Pinterest campaign to life at BUCK, working closely with Creative Director Steve Day and director Sean Pecknold. I led the animation team while taking an active role in defining the motion language and spearheading the previsualization. Because we needed perfectly aligned live action footage and animated UI elements, our team developed detailed boardomatics in preproduction to lock in the edit structure and pacing. Giving the directors and live crew this kind of precise technical blueprint made the shoot a breeze and set us up for a smooth final delivery across 16x9, 9x16, and 1x1 formats.