Cloudera
ROLE
Visual Identity
Brand Strategy
Client
Cloudera
Location
CDMX, Mexico
Year
2023
Info
In a race to integrate AI, enterprises are realizing that AI is only as trustworthy as the data underneath it. To position data-management giant Cloudera as the trusted guide for this transition, BUCK was brought on to create a premium awareness campaign.
As the Lead Animator on the project, I guided a team of four through a seamless production from start to finish. In addition to directing the team, I personally handled the heavy lifting on the project's technical hybrid style, modeling and animating all of the 3D sequences using Cinema 4D’s toon shader to flawlessly match the hand-drawn look created under the guidance of Creative Director Kirk Johnson.



