Fanduel

Ahead of the new football season, FanDuel partnered with BUCK to expand their growing portfolio of visual identities and dynamic broadcast spots.

Serving as the creative lead, I directed a team of four animators to integrate an energetic aesthetic across a high-impact NFL edit. We developed a visual language grounded in the rugged textures authentic to the sport.

Operating on a compressed timeline, we successfully executed the visual research and development and delivered the final spot within just five weeks.

As a dedicated Pittsburgh Steelers fan, contributing to this campaign was a highly rewarding experience that yielded an exceptional final product.