Apple Music Superbowl Halftime Show
ROLE
Lead 2D Animator
Compositing
Client
Apple
Year
2024
Info
In 2024, I led the creative team at BUCK for the Apple Music Super Bowl Halftime Show campaign.
In close partnership with Apple in Culver City, we developed a distinct visual identity characterized by a euphoric aurora surrounding Usher. Following months of extensive visual research and development, we finalized the hero aesthetic, resulting in a spot that garnered millions of impressions and aired seven times during the broadcast.
