Meta Store

Coinciding with the company's rebrand to Meta, BUCK was engaged to establish the motion identity and visual hierarchy for their inaugural storefront in San Francisco.

This comprehensive scope encompassed digital signage, product demos, and a centerpiece 20-foot interactive main stage screen. Serving as the creative lead, I directed the team across all deliverables and spearheaded the visual development for the main screen.

Tasked with translating an ambient, mesmerizing feeling, likened to staring into a fire, into a digital medium, we underwent a rigorous iterative R&D phase.

Ultimately, I designed and presented three distinct hero animations, each featuring unique color palettes and atmospheric tones, which were selected by the Meta team.

Experiencing the final visual identity operating at scale in the physical space was a highly rewarding conclusion to one of the most demanding projects of my career.